AO World exits the Netherlands


AO World exits the Netherlands

AO World has announced the closure of its Netherlands business operations whilst reporting an operating loss of £10.6 million in its first half. The online electricals business had shown a 16.3 per cent increase in its revenues to £470.1 million, up from £402.2 million last year, and excluding its AO mobile business, revenues were up by 3.2 per cent on a like-for-like basis. Overall UK revenues were 20.3 per cent up, but its European business saw revenues drop by 3.4 per cent.

Chief Executive John Roberts explained that pulling out of the Netherlands was part of its decision to focus on further developing the German market. On its results, he said: “These results were achieved during a period of significant change for the business where we were focused on laying the foundation for disciplined, long-term growth. There are encouraging green shoots of profitable growth across our UK business, including within our core MDA offer and we will continue to invest to drive this further.

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