ASOS is strengthening its US market proposition by making an investment of £30 million in a fulfilment facility in Union City, Atlanta. The new facility will handle 75 per cent of the orders generated in the country with its existing smaller US facility handling the rest, the online retailer is reporting strong growth in its US sales. It generated £179 million from the market last year with this year’s first half showing 39 per cent growth.
Development will commence over the next month to initially provide capacity for 10 million garments. The site chosen has capacity for considerable expansion to future-proof the business which is forecasting strong growth from customers all over the USA.
CEO Nick Beighton said “This agreement is a major step forward for ASOS in the US and demonstrates the opportunity we believe lies ahead in this key market. Our US business delivered 39 per cent constant currency growth in the first six months of the current financial year.” He added, “Our US fulfilment centre will enable us to significantly develop our proposition for our 20-something US customers supporting our continued growth and future ambitions.”
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