BlueGem acquires Iconic London


BlueGem acquires Iconic London

BlueGem has acquired Iconic London, an Instagram native cosmetics brand. Founder Jade Elliott who launched the business three years ago will remain as a minority shareholder and creative director. Iconic London’s products include Illuminator Drops and Prep-Set-Glow spray. The brand is stocked by Harvey Nichols, Fortnum & Mason, Cult Beauty and British Airways on-board sales division.

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