Summit has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch. The team will look to revitalise Boohoo’s paid search strategy, with a focus on traffic growth, new customer acquisition, efficiency and optimisation. The work will target fashion conscious women aged between 16 and 24 in the UK, US, Australia and Ireland, to grow traffic to Boohoo.com and increase sales. This will be achieved through combining Summit’s unique technology, Forecaster, and its expertise in retailing strategy and insight to help Boohoo unlock greater revenue and margin from its data by optimising all paid search activity.
Richard Clark, marketing director, Boohoo said, “Boohoo is embarking on an exciting journey and we require the support of a partner with deep-rooted experience in paid search to unlock sales. The Summit team demonstrated a deep understanding of our brand and how to effectively reach and mobilise our target across the globe. They stood out amongst the competition.”
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