Brookstone which is in Chapter 11 administration has attracted an offer of US $35 million from Authentic Brands Group (ABG). The gifts and gadgets specialist is not an obvious fit for ABG – its primary focus is fashion apparel and accessories and earlier this year if acquired Nine West, Bandolino and Nautica. However with Brookstone in the throes of closing its mall-based stores in favour of focus on its successful airport shops, wholesale and eCommerce channels it would deliver an opportunity for ABG to expand the brand internationally and online.
Offers for the Brookstone assets and IP close on September 24th.
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