Aude Shelley joins the casual apparel
retailer/cataloguer as campaign manager. She will manage the
customer database and Crew’s prospecting, reactivation and
mailing campaigns. Shelley was previously business and data
manager at The White Company. Georgina Kivell joins as
online marketing manager, also having previously worked at The
White Company. At Crew, Kivell will develop the website, email
communications and online database. Her key focus will be driving
traffic to the site through search engine optimisation,
pay-per-click and affiliate activity. And Peter Higgins
has been named chairman. He is also chairman of Cath Kidston and
Joe Browns and a nonexecutive director at Charles Tyrwhitt.
Higgins will focus on growing the mail order and online part of
business and on helping to define a strategy for Crew’s five-year
plan.
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