Multi-channel golfing products business Direct Golf has recruited more than 10,000 of its customers into a free loyalty scheme and a further 1,000 into a VIP scheme for which it charges a £10 membership fee. The VIP scheme offers enhanced benefits including a free round of golf at participating courses.
Both loyalty scheme groups are operated by rewards4golf.com which enables its clients’ customers to collect points on their purchases from retailers, like Debenhams and Halfords as well as on their online purchases from Tesco, Amazon and other online stores, and then redeem them at Direct Golf’s online store, at any of its 20 branches or with other participating golf based businesses.
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