Claire Harper, formerly marketing director at Mamas & Papas, and
Lee Williams, who has held finance roles at Comet, Woolworths and
Tesco, have launched an online store selling childrenswear. The
new site, IndiaCoco, is named after the couple’s two daughters
and stocks brands including Ilovegorgeous and Frugi.
The founders say they have ambitious plans for growth, with both
an online and offline presence planned for the business.
Initially launching online, the first IndiaCoco store will open
during 2013 and roll out across the UK in
“community-based” locations.
IndiaCoco is using social media, PR and email marketing as key
channels to drive brand awareness and Harper isn’t ruling out
print marketing in future, “[we] will consider it as our
business grows but at this stage in our launch plans we have not
made it a marketing priority”.
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