Frugi, the Cornish business which specialises in ethical, organic childrenswear has named James Williams as its marketing & eCommerce director, reporting to CEO Hugo Adams. Williams held similar roles at both Phase eight and Jigsaw, having begun his career with Marks and Spencer.
In his new role at the private equity backed business Williams will focus on online trading, CRO, email, digital and brand marketing, PR, social and web development.
Commenting on the appointment, Hugo Adams said: “I’m delighted that James will be joining us at a pivotal time for Frugi as we continue to invest in international growth. James will play a key role in these ambitious plans, which aim to significantly increase turnover.”
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