How Apple Pay will fare for retailers from today


“With Apple Pay, the tech titan has tapped into a retail truth: that convenience is king. For retailers, mobile payments offer the opportunity to combine Touch ID and NFC capabilities to accelerate the checkout process, boost store productivity and increase profits.

“From today, the proof will be in whether NFC will become the long-term de facto standard for payments. Any time there is change at the cash wrap process, or with the technology, education is required to ensure efficient checkout and reduce disruption.

“Once again, Apple is pulling an industry forward. The buzz alone will force retailers – and consumers – to take notice. I’m not willing to bet against them and the mousetrap they are building, but Apple Pay today is only a fraction of the potential for the future, as time-starved consumers increasingly rely on their smart devices for researching, browsing and purchasing.”

Andrew Gilboy, VP EMEA , Demandware

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