JML has acquired a 51 per cent stake in a health & beauty business called Brand Evangelists which was established by Mark Curry, a former senior buyer at Boots.
JML CEO Ken Daly said “This acquisition is completely complementary to JML in that we share the core principle of products that require demonstrations and have mass appeal. However, the key differentiator is that Brand Evangelists market their products primarily through social channels. We intend to utilise the expertise of Brand Evangelists to strengthen our social media marketing and reach a whole new audience.”
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