figleaves.com is using RichRelevance’s Recommend
solution to deliver shopper-specific, data-driven product recommendations for
each customer interaction across any channel. Through Recommend, figleaves.com
will be able to dynamically up-sell and cross-sell merchandise to increase
sales and average order value (AOV), while creating a more engaging overall
shopping experience for consumers.
Matthieu Chouard, EMEA VP & general manager at RichRelevance, said: “figleaves.com has
always put its customers at the heart of its business. Shopping for lingerie
online can be stressful and confusing, but the figleaves.com team has a lot of
expertise that can help customers quickly and easily find the products, styles
and sizes they want. With personalised recommendations, customers are guided
through the online catalogue based on their individual preferences.”
“Currently, over 1.2 million shoppers visit the
figleaves website each month. By tapping into their
existing customer data and shopping patterns, and combining this with our
advanced data analytics expertise, figleaves.com will be the ultimate online
destination for lingerie and swimwear in the UK and internationally,” said Tom
Fitzgibbons, head of web and insight at figleaves.com.
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