Iconic US retailer LL Bean has recruited former Asda and Homebase marketing head Chris McDonough for the role of chief brand officer. Maine headquartered LL Bean had short term tested UK market entry some 20 years ago around the time that Lands’ End was testing. With McDonough’s new responsibilities believed to encompass international development as well as domestic US marketing, eCommerce and brand communications, it is being mooted that the outdoor clothing specialist could well target the UK again.
Share