Long Tall Sally expands global business with new Prism DM platform


UK-based retailer Long Tall Sally has installed Prism’s warehouse
management system at its sites in North America and Europe.

With the challenge to provide visibility of stock in all stores
and warehouses to Long Tall Sally’s merchandisers and customers,
Prism developed a Global Despatch Rules Engine (GDRE) to control
the optimised stock draw for both direct sales and store
replenishment.

The real-time allocation of stock units across the global stock
holding allows for maximum fulfilment from minimal stock. It
takes into account various complications of cross-border
multichannel trading, including stock reserve by channel; country
of origin; supplier covenants; customer or store classification;
packaging; shipping service and duty costs; white and black lists
for destinations by product category, as well as determining the
optimal quantities by style and variant to be shipped to each
store or within each customer order package.

In related news, Prism has enhanced several of the modules within
its Prism-Net web-based platform. The store replenishment module
has been streamlined to allow merchandising to launch
replenishments and generate orders for all stores in a couple of
clicks. Orders are then available in the local warehouse for
picking operations to start within minutes. Clients using the
EPoS retail system can now leverage in-store stock holding to
fulfil direct orders, and handle customer returns from sales via
any channel. In-store staff can access any customer’s full
transaction history. In addition, Prism has launched an in-store
iPad EPoS application.

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