Matalan was
founded in 1985 by John Hargreaves who understood style and design doesn’t have
to cost the earth. With clothing and accessories for the whole family, along
with on-trend home décor designs, Matalan delivers the latest looks with
competitive price points.Fashion moves
quickly, so to facilitate frequent product updates without hassles, Matalan
selected the Zmags Publicator platform for several key areas of its website,
including HTML5-optimized
look books in its “Life & Style” section. Digital optimization helps
create a more immersive experience for customers, resulting in more time spent
engaging with the content and ultimately more revenue for Matalan.
These solutions allow
designers, developers and content creators to upload PDFs and easily convert
content to HTML5 with a push of a button to enable
a consistent experience across all platforms, including engaging animations,
interactive elements and rich media on desktops, laptops, tablets and mobile.Matalan also is an early adopter of the Zmags
Creator platform—a “next generation” product scheduled for wide release in
September. Creator lets Matalan build rich interactive experiences for several
of the website’s category landing pages and, despite being a Beta product, has
already helped Matalan’s creative team to develop animation and other rich
media on a significantly reduced timeline.Matalan is a leading out of town fashion and homewares retailer and operates through 225 stores in the
UK, an e-commerce platform and 14 overseas franchise stores.
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