Merchandise – the reason that catalogs don’t sink like the Titanic


Bill LaPierre, Datamann USA
By Bill LaPierre, Datamann USA

Two weeks ago, in my posting Change Must Come For Catalogers, I mentioned that one reason that your sales are not growing is that “Your merchants maintain the same level of lousy productivity per catalog that they did 10 years ago – largely because no one has held them accountable…


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