Monsoon has reported a 29 per cent rise in the time customers spend browsing after a trial of shoppable social technology. The retailer is in the process of testing the Curalate technology which turns any image or video into a virtual pop up shop, enabling consumers to discover and purchase a range of recommended products from any social post.
“When customers are reaching Monsoon’s website via a Showroom post as opposed to organic web traffic, we’re also seeing an 18 per cent reduction in bounce rates as people explore products beyond the landing page,” said Robyn Molyneux, senior content and social media manager at Monsoon.
Monsoon is using marketing technology company Curalate’s Fanreel function too, where customer images shared on social channels are curated in the #MyMonsoon gallery on the retailer’s home page.
“We’ve had an increase in the quality and quantity of our UGC as a result,” Molyneux continued. “Shoppers post strong imagery, and we get a lot featuring childrenswear which is great as this is a big area of our business. Customers seeing others wearing their purchases is having a positive effect on our conversion rate and order value.”
Monsoon’s sister brand Accessorize also uses Curalate’s social commerce technology.
Share