Moss Bros targets younger audience


Moss Bros targets younger audience

Younger customers are behind the 100 per cent growth in online sales reported by Moss Bros which has been working to evolve a more contemporary positioning via extensive store refurbishments and the introduction of ranges more likely to appeal to a more fashionable, youthful customer. The Moss Bros team has successfully brought in higher ticket trend-led lines from labels such as Ted Baker, and for the 26 weeks to July 26th 2014, total sales increased to £55.8 million, up by 4.6 per cent, despite the fact that some stores had been closed for a refit during the period.

The retailer has launched Moss Premier – a subscription based “unlimited” next day delivery service similar to that offered by ASOS and Amazon, and, its CEO Brian Brick says that the business is focused on achieving a fully multichannel customer experience.

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