N Brown has seen a 12 per cent uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimise and personalise its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on JD Williams, SimplyBe and Jacomo brands since 2017.
Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history. The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.
Using Monetate’s segmentation and personalisation tool, N Brown can now change the look and feel of the Taggstar messages, their style, the text and the colour, according to different customer groups. New customers and returning customers, male or female shoppers, and customers buying a one-off item, for example, will see different social proof messages. These optimised messages are proven, through A/B testing, to increase engagement and sales and to reduce basket abandonment.
During a three-month trial, N Brown tracked additional revenue of c.£2 million using Taggstar alone, with SimplyBe conversion rates rising by up to 2.7 per cent.
Paul Hackett, UX testing & optimisation manager at N Brown Group said, “It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments. Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 per cent to SimplyBe new visitor conversion rates.”
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