Online retailer Littlewoods.com is bringing its
printed publications to life for customers with the introduction
of augmented reality content. In partnership with augmented
reality platform Aurasma, Littlewoods.com has developed its first
interactive editorial for the April edition of New Things, the
brands bi-monthly magazine. The magazine allows customers with
Aurasma-enabled iPhones, iPads or Android devices to point their
device at an image and the app then allows customers to view
behind-the-scenes videos. Shop Direct Group, the
owner of Littlewoods.com, now plans to work with Aurasma to
introduce augmented reality content across its brand portfolio,
including Very.co.uk and
isme.com.
The Somerset County Gazette reports that
department store Debenhams has put 230 staff at
its Taunton contact centre into consultation as the firm
announced the centre is scheduled to close. Debenhams will
outsource the contact centre operation to contractor Capita,
which is based in Leeds, following a strategic review into how
the firm can deal with increasing volumes of enquiries. Debenhams
will offer all staff the opportunity to transfer across to
Capita.
The Guardian looks at the troubles facing
internet discounting company Groupon after the
firm issued a profit warning. The article reveals that Groupon
should have included $22.6 million (£14.1 million) more of
quarterly losses than the $42.7 million reported in February.
JJB, the UK sports retailer, has revealed that
its shares grew by more than a half after announcing that it was
in talks with a “potential strategic partner”. The
Independent reports that US sports equipment
retailer Dick’s Sporting Goods, which owns
nearly 500 shops in the US, is in negotiations with JJB about
acquiring a minority stake.
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