Contemporary high-street fashion retailer Oasis has launched a new word-of-mouth social media campaign giving customers, their friends and family exclusive access to a series of exciting offers and rewards.
Today sees the first of a series of Oasis campaigns using social commerce technology powered by industry leaders, Buyapowa. The launch campaign gives fans exclusive access to offers as well as the opportunity to earn unique rewards for referrals through Buyapowa’s VIP social boutique e-commerce tool. The launch campaign also promotes Oasis’ fantastic winter coat collection; rewarding the fan with the highest number of new customer introductions with an Oasis new season coat of their choice.
Briony Garbett, Head of Customer Experience and E-commerce at Oasis, said; “We’re really excited to be launching this social campaign so we can give our most loyal fans exclusive rewards and access to our products. We want to connect with our customers and are looking forward to boosting our social strategy with Buyapowa.”
Gideon Lask, CEO of Buyapowa, said: “It’s great to be working with Oasis as it is a retailer that is dedicated to connecting with its fans and enhancing customer experience. Fashion is a creative and competitive industry; retailers need to incentivise people to share and interact, which is exactly what Oasis is doing. Shopping is a fundamentally social activity; we want to bring some of this interaction to the online world, helping retailers connect with fans, so they can benefit from their fans’ social connections.”
Oasis’ series of social commerce campaigns will be powered by Buyapowa’s unique technology platform, which enables brands as varied as Tesco and Paddy Power to engage and reward their customers with cutting-edge retail experiences. Powering campaigns and promotions which combine user co-creation, dynamic pricing and gamification, and offering a comprehensive suite of CRM and analytics tools, Buyapowa’s award-winning platform has recently earned the company one of only four global Garner Cool Vendor commendations in the e-commerce sector.
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