Pocket App has developed a new mobile app in support of The Sun
newspaper’s Poppy Appeal. Available to download immediately on any iPhone or
android device, the My Poppy app is an innovative and interactive way to
contribute to The Royal British Legion Remembrance fundraising campaigns. My Poppy, commissioned
by News International, on behalf of The Sun, enables users to donate via text
message to the Royal British Legion’s campaign to support UK Armed Forces,
veterans and their families. Once they have donated, users will receive an
in-app digital poppy which they can share via social media or download to set
as their mobile phone wallpaper. Their digital poppy will also be added to a
virtual poppy field online, where they can see all of the other poppies and a
running total of how many people have donated.
Robin Garton Creative Director of News International comments: “It’s great to
be working in collaboration with an organisation with as much foresight as
Pocket App, who we know work with and support many charities. It’s clear that
the world is becoming more and more mobile-orientated and we are always trying
to find innovative ways for the next generation to remember and show their
support for our active as well as fallen heroes.”
Paul Swaddle, CEO Pocket App comments: “I was involved in the development of
the first digital Poppy Appeal app way back in 2004, so it’s great to be
partnering with News International again for such a fantastic cause. It’s all
about helping people engage with this great charity in new and exciting ways.
At Pocket App we pride ourselves on being more than just developers, we
understand the creative element too and how to inspire and build collaborative
communities.”
News International’s Sun Poppy Appeal, My Poppy starts on 4th November and runs
for one week. The My Poppy application is available for free download here
iTunes: https://itunes.apple.com/us/app/my-poppy/id932041402?ls=1&mt=8Google
Play: https://play.google.com/store/apps/details?id=uk.co.news.britishlegion&hl=en_GB
Search for My Poppy in your app store or click here http://poppyapp.rbl.org.uk/ for more
information.
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