Princess Charlotte endorsement adds £100 premium to children’s clothing


The UK childrenswear market is worth £5.6bn according to Euromonitor and, according to research conducted by Rakuten, Princess Charlotte has major influence on children’s fashion purchases. 2 in 5 (40 per cent) parents with toddlers aged 0-3 are influenced by celebrity children like the royals and 31 per cent of…


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