The Kamani family and Boohoo Group whose brands include Boohoo, BoohooMAN, PrettyLittleThing, Nasty Gal and Kamani Property Group have donated £500,000 worth of toys to this year’s Mission Christmas, to help ensure the appeal can help as many children as possible from Greater Manchester area.
The annual campaign run by Cash For Kids distributes toys to more than 400,000 disadvantaged children across the UK. With almost 1 in 3 children in Greater Manchester living in poverty this December, for many families Christmas is simply a luxury they can’t afford – Save the Children describe child poverty as living in a house with no central heating and going to bed at night without a hot meal.
The Kamani Family said, “This year’s Mission Christmas aims to beat last year’s fundraising total and help make sure it can help as many children as possible from Greater Manchester can be supported.
“Cash For Kids and Mission Christmas is a charity close to our hearts and something we are extremely passionate about. At this time of year it’s important we give something back to our community.”
The largest Christmas toy appeal in the UK, Mission Christmas is an annual campaign run by Cash For Kids which is supported by Bauer Radio’s regional stations, including Hits Radio. In 2017 the appeal generated upwards of £17 million in gifts and donations which were distributed to more than 400,000 disadvantaged kids across the UK – with over 60,000 of recipients in Greater Manchester.
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