Unforgettable raises new funding


Unforgettable raises new funding

Unforgettable an online platform that provides specialist product and support to people living with dementia has raised a second round of funding totalling £2.25 million. the new round has been led by McKesson Ventures, the venture capital arm of McKesson, the oldest and largest healthcare company in the US. Bridges and Impact Ventures UK, Unforgettable’s existing investors, are also supporting the round and will remain active as investors.

The cash injection will allow Unforgettable to accelerate its already impressive growth, by launching products on the high street, developing a new range of products, and building a platform for international growth. The business currently sells online and via a catalogue from its London HQ.

James Ashwell, founder of Unforgettable, said “The market is broken. There are 750,000 births a year in the UK with a vast range of brands and shops available that cater to the baby market. Yet, there are 225,000  new cases of dementia a year and there is not one brand, high street shop or trusted online retailer catering to the daily challenges of those affected by dementia. We are on a mission to make simple, affordable solutions accessible to those affected by dementia on a global scale.”

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