Online bathroom brand Victoria Plumb is investing further in
TV advertising following the success of its first campaign in October 2012. Launching
Wednesday, 2nd January, the 30-second spot ads will run for four weeks during
day and peak-time viewing across a range of terrestrial and digital channels,
including ITV1, SKY and Channel 4. TV advertising will be supported with
additional marketing activity, including advertising across national newspapers
and consumer home interest press and flyer inserts. Victoria Plumb has also
invested in creating a much larger consumer catalogue to increase the
conversion of visitors into customers.
Share