Visualsoft celebrates success of Little Mistress fashion campaign


Visualsoft celebrates success of Little Mistress fashion campaign

Visualsoft has delivered its first social media marketing campaign as a Facebook Preferred Marketing Partner with fashion retailer, Little Mistress. It created a sophisticated paid social media campaign to support the fashion brand’s ‘Party Guilt Free’ campaign, benefiting from its exclusive access to Facebook marketing science and creative teams, with outstanding results, during Q4 2019. The October retargeting campaign resulted in a 94 per cent year on year increase in Black Friday sales for the women’s fashion retailer.

The fast fashion brand turns the latest catwalk trends into affordable and accessible women’s clothing, partnered with Visualsoft to underpin its multi-channel marketing campaign with an innovative Instagram Stories strategy. It used Instagram’s Sticker Polls functionality to boost engagement with the Little Mistress brand, reaching 2.8 million people and generating 11 million impressions in the run up to Christmas party season.

The newly engaged audience of fashion-conscious women were then retargeted during Black Friday, resulting in a 94 per cent year on year increase in Black Friday sales through Facebook Business Manager attributed revenue.

Fabio Cancemi, Head of eCommerce and Digital Marketing at Little Mistress, commented: “The ‘Party Guilt Free’ campaign has been a fantastic success for us, and the social media work done with Visualsoft has provided a considerable boost in sales. After initially being unsure of the value of paid social media, Visualsoft was able to provide proof of actual monetary value, and a considerable difference to our bottom line. We were also able to reach a significant number of those that are environmentally conscious about their fashion, and share the opportunity to ‘Party Guilt Free’. The consumer response has been fantastic, and we’re thrilled to have introduced our growing brand and products to an even wider customer base.”

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