What about all those old names?


Bill LaPierre, Datamann, USA 
By Bill LaPierre, Datamann, USA 

Since Datamann is a service bureau, building marketing databases for clients, I thought it was about time I provided a database/circulation tip. This is one that will challenge the way you think of older names on your database. Most of you are keeping a ton of old, unproductive names on…


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