Aviva has recruited former AXA UK CMO and retail marketing director for retail banking at NatWest, Cheryl Toner (pictured) to the newly created role of chief customer & marketing officer. The new appointment which is subject to regulatory approval is intended to start in May and will see Toner reporting to CEO Amanda Blanc and joining Aviva’s Group Executive Committee.
Amanda Blanc said: “I am delighted to welcome Cheryl to Aviva in the new role of chief customer and marketing officer. Marketing will play a crucial role, ensuring Aviva seizes the considerable growth opportunities in the UK. We have big ambitions to transform our performance and grow and Cheryl’s appointment is another important step towards our goal of becoming the UK’s leading insurer.”