Jigsaw has performed a U turn on the ‘pricing manifesto’ it launched in 2015 in which it pledged not to take part in Black Friday/Cyber Monday discounting but to instead stage end of season sales. It is offering a 20 per cent discount on selected items for Black Friday.
Over at Suttons Seeds the business is maintaining its pricing but offering to make a charitable donation based upon the orders it generates over the Black Friday period, choosing to support gardens at UK hospices, a cause which will resonate with its customers.
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