Pet food company Burns Pet Nutrition has introduced a new trade website to support its stockists and B2B customer base.
Among the new website’s features, aside from the products themselves, are marketing assets and guides written by the Burns nutrition team. Giving stockists access to ‘the best possible’ information and advice to share with their customers.
The brand was founded by veterinary surgeon John Burns in 1993, who holds the long-standing view that a wholesome diet can prevent and, at times, reverse some of the most common problems found in pets. It has sold over two billion bowls to date and received numerous awards and accolades.
Alongside its own pet stores in West Wales, Burns has long-established relationships with independent pet retailers across the UK who, it says, help champion the benefits of its food. The company sees its new trade website as an opportunity to pay that support back at a time that the High Street needs it most.
John Burns, founder of Burns Pet Nutrition, said: “Launching the Burns trade website is an important milestone for us. We are proud of the relationship we have with independent retailers across the UK and we hope the new website shows the commitment we have to them. The last year has been incredibly tough for retail and we are hoping the assets and advice on the new site go some way to helping independent retailers bounce back.
“We believe it is important to invest in our communities and high street retailers, they can be the lifeblood of a local community and provide great advice and guidance to local pet owners. We hope that the new trade website will become a great source of support for stockists across the UK.”