BVG appoints Griffin Media for insert sales

BVG which operates Clifford James, Matrix Nutrition, Samuel Windsor, Supplement Centre, Thompson & Morgan, and Van Meuwen has appointed Griffin Media to expand the sales of third party inserts in its core mailings and product despatches across all brands.

South Wales headquartered BVG currently ships over four million orders a year and with volumes increasing, this offers a strong opportunity for non-competing direct to consumer offers to reach active customers cost-effectively. Products bought by customers include menswear, womenswear, home and garden products, sports and nutrition supplements.

“We sell via catalogues, online, off the page, newspaper reader offers, marketplace and digital channels”, said Chris Wright, BVG Group commercial director. “We have chosen Griffin Media Solutions to work with for mailings and product despatches due to the energy, enthusiasm and insight they showed throughout the process.”

Gildas Walton, CEO of Griffin added: “I am delighted that we will be working closely with BVG, a hugely prestigious group of brands that we have had our sights on for a few years. Over the next year, we look forward to maximising their revenue and impressing Chris and his team with the high level of service that we offer to all of our clients.”

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