Carrolls Irish Gifts launch new digital store for global customers

Carrolls Irish Gifts launch new digital store for global customers

Operating for over 40 years, Carrolls Irish Gifts has launched a new eCommerce storefront, developed in partnership with Tryzens. It uses Tryzens’ Spark solution for Salesforce Commerce Cloud, to create a consumer experience that is easy to navigate and intuitive to use across all 167 countries served.

Brian Howe, head of online & marketing at Carrolls Irish Gifts, said: “We’ve gone through a period of extreme change in the past few months and there is no better time for us to launch our new online offering so we can continue to serve our customers around the clock and around the world, no matter what may be around the corner! By leveraging Tryzens’ Spark solution, we’ve been able to take advantage of a significant range of out-of-the-box features and functionality of Salesforce Commerce Cloud and additional features provided by Tryzens to improve the way that customers can interact with our products and experience them in the best way possible.”

With a wide range of products that are steeped in Irish history, it was important that the digital flagship was more than just an online store – it had to tell the story of Carrolls Irish Gifts and its heritage. The product pages on the new site allows customers to immerse themselves in the product’s story and origins as well as access editorial content such as the blog while they find the perfect piece. The customer journey has been coupled with key integrations such as Google Shopping, multiple payment and tax services, and powerful analytics to propel growth as Carrolls Irish Gifts continues to expand to meet increasing customer demand.

Howe continued “When we embarked on this journey, we were 100 per cent confident that we would launch a digital flagship that was more effective for us to operate and that our customers would love. By partnering with Tryzens, we were able to make this a reality by leveraging investment in Spark, their knowledge and expertise in best practice and impeccable delivery standards. The new solution that we’ve been able to implement has given us the agility to better serve customers no matter where they are and tell our story through products and an improved journey online.”

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