Catalog Observations – Mid-Spring 2021
The Over-Riding Concern: The one constant concern I keep hearing from clients for the past few weeks revolves around getting...
ADVERTISING & MEDIA
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working?
The origins of multi-touch attribution (MTA) were in the digital space, as a result of advertising spend transitioning away from...
Sharing our Secrets: Part 2 New Customer Recruitment Rent? Swap? or Hitch a Ride?
In part 1 of this series, I identified personalised mailings as ‘Top of the chart’ for New Customer Recruitment. In...
Of course the US is retaliating against the UK’s misconceived Digital Services Tax
President Joe Biden’s US Government has slammed the UK’s go-it-alone Digital Services Tax (DST) as ‘unreasonable, discriminatory and burdensome’. It...
Sharing our Secrets: Part 1 Which are the best channels for recruitment?
If I’d known then, what I know now. Catalogue brands like Kaleidoscope, Scotcade, Innovations and even Scotts of Stow, would...
The scandalous truth about national press inserts
It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so...
The Insert Jungle
Advertisers rely on Certificates of Insertion as an assurance that their inserts have indeed been inserted. Following a recent experience,...
Powering economic recovery through retail
Progetto Quid is a small fashion business in Verona, Italy that provides employment opportunities for women coming out of difficult...
Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order
Under normal circumstances, most brands are able to advertise without fear of causing too much controversy. Unless, of course, they...
Marketing Through Covid-19: What can we learn from the ‘Winners’ of past recessions?
We’re undoubtedly living through a period of change that is almost unparalleled in recent history, with the current lockdown extended...
