Insert marketing programme supports brands as experts predict record growth for UK economy
Experts are predicting that the UK economy will grow at its fastest rate on record. This is just what we...
ADVERTISING & MEDIA
Effective acquisition channels for multi-channel retailers in 2021
In our latest Retail Leaders Forum, we asked multi-channel retailers to share their customer acquisition highlights from what has been...
Catalog Observations – Mid-Spring 2021
The Over-Riding Concern: The one constant concern I keep hearing from clients for the past few weeks revolves around getting...
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working?
The origins of multi-touch attribution (MTA) were in the digital space, as a result of advertising spend transitioning away from...
Sharing our Secrets: Part 2 New Customer Recruitment Rent? Swap? or Hitch a Ride?
In part 1 of this series, I identified personalised mailings as ‘Top of the chart’ for New Customer Recruitment. In...
Of course the US is retaliating against the UK’s misconceived Digital Services Tax
President Joe Biden’s US Government has slammed the UK’s go-it-alone Digital Services Tax (DST) as ‘unreasonable, discriminatory and burdensome’. It...
Sharing our Secrets: Part 1 Which are the best channels for recruitment?
If I’d known then, what I know now. Catalogue brands like Kaleidoscope, Scotcade, Innovations and even Scotts of Stow, would...
The scandalous truth about national press inserts
It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so...
The Insert Jungle
Advertisers rely on Certificates of Insertion as an assurance that their inserts have indeed been inserted. Following a recent experience,...
Powering economic recovery through retail
Progetto Quid is a small fashion business in Verona, Italy that provides employment opportunities for women coming out of difficult...