Effective acquisition channels for multi-channel retailers in 2021
In our latest Retail Leaders Forum, we asked multi-channel retailers to share their customer acquisition highlights from what has been...
TV Advertising
Advertising spend expected to slow
UK advertising spend is forecast to slow down during this coming year according to research carried out by the Advertising...
Rethink TV says traditional TV advertising value will collapse by 2023
Rethink Technology Research, a research and analyst firm that focuses on the IoT, video, and wireless markets, says its Rethink...
Etail ‘mind tricks’ endemic of entire sector
Following revelations on last night's BBC Watchdog, that Boohoo has broken advertising rules through a number of misleading promotions, as...
Christmas sharing ‘hotspots’ are goldmine for retailers
For many, the launch of John Lewis’ Christmas ad marks the start of the festive period and people sharing Christmas...
Christian Aid uses mobile commerce app with interactive TV ad
On Friday 8th May international development charity Christian Aid launched the world’s first interactive TV advert on ITV using the...
10 ways to get the best from TV!
1 Listen first, look second! TV is primarily an audio medium with a supporting visual cast. It is most likely that...
TV: Time for a new look at this powerful medium
TV Shopping aside, for the moment, what is really fascinating in the current market is the sheer number of retail,...
JD Williams A/W TV campaign
TV presenter Lorraine Kelly features in a series of TV ads for the "forgotten 50s" which has begun to air...
Tune into TV
Looking for transformational and accountable business growth in 2013? Isn’t it time you considered TV advertising?