Poor website UX is damaging a quarter of B2B commerce
Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses. research by...
BUSINESS TO BUSINESS – B2B
Comms, calls and consent
In 1999, Seth Godin wrote a book titled Permission Marketing. In it, he argued that marketing messages are more successful...
Delivering personalisation and customer experience online more important than generating new revenue for B2B organisations
87 per cent of B2B organisations globally say that e-commerce solutions must be able to personalise the customer buying experience...
How new technologies are revolutionising the omnichannel experience
The momentum of omnichannel in the B2B marketplace has refined the customer experience. Since manufacturers and wholesalers are often closer...
Tapping into millennial B2B buying trends can deliver rich opportunities
Many of us in the commerce business spend time discussing the importance of trying to understand and tap into the...
B2B eCommerce makes way for a new generation
Rob Williams, CEO of leading SaaS eCommerce provider Cloudfy is causing a stir in the B2B world. He believes business to...
Simplifying complexity: why B2B online sales need a simple online response
The launch of B2B marketplaces from eCommerce companies such as Alibaba and Amazon has placed a renewed focus on online...
Simplifying complexity: why B2B online sales need a simple online response
The launch of B2B marketplaces from eCommerce companies such as Alibaba and Amazon has placed a renewed focus on online...
Cracking China: Understanding what B2B buyers want
With B2B e-commerce on the rise, China is poised to become the world’s largest online B2B market worth an estimated...
Accenture and hybris study finds B2B suppliers investing in eCommerce
As the volume of business-to-business (B2B) purchases being made online continues to grow, B2B suppliers are responding by expanding their...
