The technology B2B businesses need to survive
The operating models of B2B businesses are quite different to those in the B2C world, primarily because they have been...
BUSINESS TO BUSINESS – B2B
2021: The Year B2B marketplaces go mainstream?
Gartner has predicted that by 2023 that at least 70 per cent of enterprise marketplaces launched will serve B2B transactions....
How does a direct-to-consumer strategy drive post-pandemic sales for manufacturers?
During the COVID-19 pandemic, shoppers have moved online en masse which has opened the potential to overhaul the customer-manufacturer dynamic....
How Covid-19 has impacted the B2B sales process … and what to do about it
If there is one thing for certain in today’s world, we can’t assume that sales methods (and strategies) which were...
Poor website UX is damaging a quarter of B2B commerce
Forget product availability or price point, it’s poor website usability that is losing valuable trade for ecommerce businesses. research by...
Comms, calls and consent
In 1999, Seth Godin wrote a book titled Permission Marketing. In it, he argued that marketing messages are more successful...
Delivering personalisation and customer experience online more important than generating new revenue for B2B organisations
87 per cent of B2B organisations globally say that e-commerce solutions must be able to personalise the customer buying experience...
How new technologies are revolutionising the omnichannel experience
The momentum of omnichannel in the B2B marketplace has refined the customer experience. Since manufacturers and wholesalers are often closer...
Tapping into millennial B2B buying trends can deliver rich opportunities
Many of us in the commerce business spend time discussing the importance of trying to understand and tap into the...
B2B eCommerce makes way for a new generation
Rob Williams, CEO of leading SaaS eCommerce provider Cloudfy is causing a stir in the B2B world. He believes business to...