Breakthrough Creative: Storytelling
I’ve spent the last 35 years of my life doing one thing - thinking of creative ways for brands to...
BRAND/RANGE/BUYING/LICENSING & MERCHANDISING
The power of in-depth relationship brand planning and social networks
I was talking to a few people in retail the other day about how eCommerce has forever changed the retail...
When merchandise caused customer development problems
We've all seen it happen. The new CEO comes in, and s/he has a vision. "We're gonna modernize this stale...
Customer Development: The Super League
Most of you who are interested in European Soccer/Football were agitated to learn that twelve teams planned to break off...
They had a model
Consultants (pre-COVID) get to see a lot of corporate offices. The legendary Don Libey always said that you could judge...
Right out of central casting
I ended last week’s posting (Understanding The Lifecycles of Today’s Catalogs) with the promise that I would tell you how...
Are retailers risking their profit potential by ignoring the new reality?
Customer behaviour has completely changed, borne out of: Necessity - closure of brick and mortar restricting choices. Scarcity - panic...
What Is Important?
Last week, I sent a client the results of a current catalog mailing that was performing well above our plan...
What the smart merchant did to cash in on 2021
Since we end this week with Christmas, I’m going to give you a quick Christmas story and show how it...
Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order
Under normal circumstances, most brands are able to advertise without fear of causing too much controversy. Unless, of course, they...