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BRAND/RANGE/BUYING/LICENSING & MERCHANDISING
They had a model
Consultants (pre-COVID) get to see a lot of corporate offices. The legendary Don Libey always said that you could judge...
Right out of central casting
I ended last week’s posting (Understanding The Lifecycles of Today’s Catalogs) with the promise that I would tell you how...
Are retailers risking their profit potential by ignoring the new reality?
Customer behaviour has completely changed, borne out of: Necessity - closure of brick and mortar restricting choices. Scarcity - panic...
What Is Important?
Last week, I sent a client the results of a current catalog mailing that was performing well above our plan...
What the smart merchant did to cash in on 2021
Since we end this week with Christmas, I’m going to give you a quick Christmas story and show how it...
Brands shouldn’t disappear completely, but they must adjust advertising strategies to reflect the new order
Under normal circumstances, most brands are able to advertise without fear of causing too much controversy. Unless, of course, they...
How do you get people to innovate on merchandise
Taking a break from discussing marketing plans during a pandemic and instead answering a reader’s merchandise question. In response to...
WoolOvers: a lesson in green credibility
As we worked through our editorial plan for this edition there was one recurring issue. With all the current sustainability...
Westland Horticulture acquires Gardman
Westland Horticulture has acquired the Gardman group out of administration. This follows a serious fire at Gardman's Daventry warehouse in...
How to make sure Inventory Expansion doesn’t come at the cost of Customer Experience
In a bid to win the retail race, many retailers are utilising vendor-direct fulfilment, or drop shipping, to achieve assortment...