1.7 Million Potential Customers
I received a note last week from Ben Perez, in response to my posting on What Is Important. Many of...
CATALOGUE & PRINT CHANNEL
What Is Important?
Last week, I sent a client the results of a current catalog mailing that was performing well above our plan...
Southern Raised Bluegrass and Customer Development
For five years running, Datamann was blessed to have Kevin Hillstrom* join us at our annual catalog seminar in New...
Sharing our Secrets: Part 1 Which are the best channels for recruitment?
By Nigel Swabey, nswabey@mailtrainmedia.co.uk If I’d known then, what I know now. Catalogue brands like Kaleidoscope, Scotcade, Innovations and even...
Steady revival of Catalogues : DM : Print
In case there was ever any doubt, the latest word from many quarters is that ‘good old DM’ is back...
Not Gone 2021
Each January, I feel the pressure is on to come up with a really strong posting to start the new...
Prospecting 2021
My advice for prospecting in 2021 comes down to one thing – challenge conventional wisdom. One of the benefits of...
How do you get people to innovate on merchandise
Taking a break from discussing marketing plans during a pandemic and instead answering a reader’s merchandise question. In response to...
Addressing retail marketing’s secret waste
As ‘cause marketing’ and brand purpose become increasingly hot topics, brands and retailers are scrambling to flaunt their sustainability credentials....
The Board Wants To Know What Matters
You’re giving a presentation to your Board of Directors next week on the current state of your business, focusing on...
