1.7 Million Potential Customers
I received a note last week from Ben Perez, in response to my posting on What Is Important. Many of...
I received a note last week from Ben Perez, in response to my posting on What Is Important. Many of...
Last week, I sent a client the results of a current catalog mailing that was performing well above our plan...
For five years running, Datamann was blessed to have Kevin Hillstrom* join us at our annual catalog seminar in New...
By Nigel Swabey, nswabey@mailtrainmedia.co.uk If I’d known then, what I know now. Catalogue brands like Kaleidoscope, Scotcade, Innovations and even...
In case there was ever any doubt, the latest word from many quarters is that ‘good old DM’ is back...
Each January, I feel the pressure is on to come up with a really strong posting to start the new...
My advice for prospecting in 2021 comes down to one thing – challenge conventional wisdom. One of the benefits of...
Taking a break from discussing marketing plans during a pandemic and instead answering a reader’s merchandise question. In response to...
As ‘cause marketing’ and brand purpose become increasingly hot topics, brands and retailers are scrambling to flaunt their sustainability credentials....
You’re giving a presentation to your Board of Directors next week on the current state of your business, focusing on...