How do you get people to innovate on merchandise
Taking a break from discussing marketing plans during a pandemic and instead answering a reader’s merchandise question. In response to...
CATALOGUE & PRINT CHANNEL
Addressing retail marketing’s secret waste
As ‘cause marketing’ and brand purpose become increasingly hot topics, brands and retailers are scrambling to flaunt their sustainability credentials....
The Board Wants To Know What Matters
You’re giving a presentation to your Board of Directors next week on the current state of your business, focusing on...
I Fired Myself
I’m doing something today which I find annoying when someone else does it. I’m telling a story of how a...
Sludge Names
Last week a representative from a very large catalogue company called to tell me that they would be closing down...
Things We Used To Talk About
The approaching holidays always make me nostalgic, and I’m feeling really nostalgic this week because my little corner of New...
“Durable Yet Remarkably Modern” – Who Wrote This Nonsense?
For most of you, today is the busiest day of the year. In the old days, many of you would...
Bill’s seven irrefutable attributes of successful catalog companies Pt2
4. Constant product innovation: Monticello is the home of Thomas Jefferson, 3rd President of the United States and author of...
Are There Companies Still Thinking Like This?
I’ve mentioned before that I receive lots of emails related to articles I write. Almost all are either complimentary or...
Bill’s seven irrefutable attributes of successful catalog companies
Over the past few months, I’ve presented a number of options that different catalogues have pursued to reduce their dependence...
