Scotts and Co buys into ec2i’s catalogue management system
Scotts & Co has completely overhauled its catalogue management system and bought in to ec2i’s bespoke CMS, Renaissance, which is...
Catalogue Design & Pre Press Services
21 irrefutable catalogue creative rules
One of the pleasant things about writing is how some readers will remember articles I wrote two or three years...
How the catalogue is evolving
Everything changes. No matter how much you don’t want it to. Take the mail order catalogue for instance. It has...
The secrets of fashion photography
A deep and unflinching look into the world of the fashion shoot, and how to prepare for a successful one....
The perfect design brief
When briefing a design agency there are some very important factors to consider. Here are a few crucial things that...
In the mood
Do you dismiss mood boards as a random collage of pictures on a large board – as a messy waste...
Catalogue creative
With the relaunch of its website at the start of the year, fashion, homewares and electricals retailer Lookagain.co.uk, which is...
The forgotten cover
How to make your back cover work harder
Evocative covers, practical editorial for Mamas and Papas
With its autumn/winter 2007 catalogue, nursery brand Mamas & Papas has moved away from the product imagery of recent years...