Trial by fire: how print and digital perform best united
Every year 4.4 billion pieces of direct mail and 37 billion email are sent in the UK. These volumes mask...
A renaissance for the printed catalogue
There has been something of a resurgence in the world of printing over the last few years which is changing...
Private Life of Mail
Terrific piece of research from Marketreach at Royal Mail shows that print catalogues are a vital part of the armoury...
The five best ways to save money on printing and mailing your catalogue
How recently have you reviewed your catalogue format or direct mail pieces to ensure that you are printing and mailing...
Five tips for getting digital and print in sync
How retailers can integrate print and digital versions of your catalogues to build better customer relationships.
The can’t-miss triple-barrelled rule
Bland description no longer can be considered a contender against a competitor that projects benefits.
Celebrating 25 years of Bettys by Post
Because print works at Bettys...
Selling a sale
Present a valid claim of uniqueness or you’ll have all the impact of a wet noodle
A story of rapport
ECMOD exhibitor TA Design and Turtle Mat work together to create more than just a doormat catalogue
The relevance of relevance
A friendly warning to Facebook and Twitter and YouTube: Don’t let the arrogance that invariably accompanies quick success blind you...
