“Durable Yet Remarkably Modern” – Who Wrote This Nonsense?
For most of you, today is the busiest day of the year. In the old days, many of you would...
Copy & Content
Then, now, and why copy matters more than ever
I’ve worked in direct marketing for longer than I care to admit, and been a copywriter for almost all that...
The secrets of fashion photography
A deep and unflinching look into the world of the fashion shoot, and how to prepare for a successful one....
The perfect design brief
When briefing a design agency there are some very important factors to consider. Here are a few crucial things that...
Customer centricity – Direct Commerce
Customer centricity is vital in ensuring a positive customer-client relationship. Putting the customer at the heart of a business can...
Don’t return to “learn” and “earn”
How can it be that in a highly sophisticated, highly competitive direct response universe professional communicators still are excreting words...
Redefining catalogue communications
What you need to know to supercharge your catalogues in the multichannel, multidevice digital age
Socialising SEO
Ten tips to boost your search engine visibility using social media
Crafting a more-effective enewsletter
Enewsletters are an effective—and cost-effective—way for business-to-business marketers to stay in contact with customers and prospects, increase order frequency, and...
Avoid writing 19th-century copy
you need to adapt sales copy to the suit the temper of the times
