Six essential things you need to do to grow and retain your email database
eMail marketing is an essential tool for eCommerce businesses. Despite some saying it is outdated, it’s a channel that could...
Copy & Content
Breakthrough Creative: Storytelling
I’ve spent the last 35 years of my life doing one thing - thinking of creative ways for brands to...
How to build trust in your content for sustainable business growth
Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21....
“Durable Yet Remarkably Modern” – Who Wrote This Nonsense?
For most of you, today is the busiest day of the year. In the old days, many of you would...
Then, now, and why copy matters more than ever
I’ve worked in direct marketing for longer than I care to admit, and been a copywriter for almost all that...
The secrets of fashion photography
A deep and unflinching look into the world of the fashion shoot, and how to prepare for a successful one....
The perfect design brief
When briefing a design agency there are some very important factors to consider. Here are a few crucial things that...
Customer centricity – Direct Commerce
Customer centricity is vital in ensuring a positive customer-client relationship. Putting the customer at the heart of a business can...
Don’t return to “learn” and “earn”
How can it be that in a highly sophisticated, highly competitive direct response universe professional communicators still are excreting words...
Redefining catalogue communications
What you need to know to supercharge your catalogues in the multichannel, multidevice digital age