“Durable Yet Remarkably Modern” – Who Wrote This Nonsense?
For most of you, today is the busiest day of the year. In the old days, many of you would...
For most of you, today is the busiest day of the year. In the old days, many of you would...
I’ve worked in direct marketing for longer than I care to admit, and been a copywriter for almost all that...
A deep and unflinching look into the world of the fashion shoot, and how to prepare for a successful one....
When briefing a design agency there are some very important factors to consider. Here are a few crucial things that...
Customer centricity is vital in ensuring a positive customer-client relationship. Putting the customer at the heart of a business can...
How can it be that in a highly sophisticated, highly competitive direct response universe professional communicators still are excreting words...
What you need to know to supercharge your catalogues in the multichannel, multidevice digital age
Enewsletters are an effective—and cost-effective—way for business-to-business marketers to stay in contact with customers and prospects, increase order frequency, and...
you need to adapt sales copy to the suit the temper of the times