Multi-channel retail focus: Customer loyalty programmes
Through our discussions with multi-channel retailers, we keep hearing the same buzzword for 2021 – customer loyalty. This could mean...
Loyalty Programmes: Cashback/Giftcards
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better understand...
Leveraging Black Friday to build loyalty
Black Friday sales have become a boon for online and in-store retailers, with many seeing the date as the start...
Forter fraud attack index reveals 89 per cent rise in loyalty program fraud
Forter, a specialist in eCommerce fraud prevention reveals shifting behaviours in online businesses across a variety of industries. The latest...
A beginner’s guide to daily deals
Voucher websites have become yet another marketing tool for businesses, here is a nine-step guide to managing daily deals.
Marrying analytics with ECRM
How to use analytics to improve the effectiveness of your online customer relationship management
