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DATA & MARKETING

It should go without saying that COVID-19 has affected almost everyone on the planet and the economic effects are likely...

Not many would have predicted the challenges 2020 brought and the digital marketing trends that ensued, but as we move...

It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so...

Attention: Company Owners, Founders, MDs & Marketers. These are the budgeting tips that you NEED to read as you start...

As we close the year and enter a period of new restrictions and uncertainty, marketers must understand how best to...

From small, impulse buys to large scale purchases, consumers often choose products they’re familiar with. They know the product works,...

As retailers work to recover revenue following lockdown, they must not rely on past models and assumptions when formulating new...

Chloë Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Thank you,...

With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday...

Having been trading successfully for 14 years, selling supersoft and sustainable clothes for active people, BAM’s marketing strategy had always...