Piecing together post-pandemic customer segments
As retailers work to recover revenue following lockdown, they must not rely on past models and assumptions when formulating new...
DATA & MARKETING
How can I help you?
Chloë Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Thank you,...
3 tips for a COVID-proof Google Ads strategy this Black Friday
With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday...
How Tapestry helped BAM to drive digital transformation
Having been trading successfully for 14 years, selling supersoft and sustainable clothes for active people, BAM’s marketing strategy had always...
The post-lockdown shopper: How D2C brands can thrive in a new environment
At the risk of stating the obvious, this year has been a funny one. That’s not to say that life...
Why the CMO needs to become a ‘Magic Growth Officer’
What is the new normal? None of us really know because what we thought to be normal has now been...
Personalised customer experiences: why they are more important than ever before
Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed...
Christmas is Coming!
A moment of reflection Covid-19 caught us all off guard and it is easy to get swept up in day...
How can I help you?
Chloe Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Over the...
What goes around comes around
Over years I’ve discovered that timing and environment are significant factors affecting the emergence and success of innovations or ideas....
