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DATA & MARKETING

For most multi-channel retailers, the pandemic has given them a chance to build on their online conversations and engage with...

David Lockwood, Co Founder and Insight Director of The Tapestry Agency talks about the unending quest of multi-channel retailers to...

When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building...

Experts are predicting that the UK economy will grow at its fastest rate on record. This is just what we...

WHERE TO INVEST A CASE STUDY Once you have the knowledge of your top worst performers, now it’s important to...

ML innovation doesn’t need to be reserved for major players like Amazon and Netflix Major players in areas including eCommerce...

SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...

It is staggering when you look back over the member list of DCA (formerly Catalogue Exchange) and count the number...

This letter is for the third(ish) of my audience that have a strong heritage in catalogue marketing. If this isn't...

Customer journey analytics is the science of analysing customer behaviour data across multiple touchpoints, and over time, to measure the...