Five steps to building a fractional attribution model
Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and...
Data
Why incrementality testing is essential for multi-channel retailers
When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building...
Agility and flexibility – the key to forecasting for AW21
As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to...
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify...
Multi-Touch Attribution can tell you a lot about which parts of your marketing are working, but does it tell you enough about what parts are not working?
The origins of multi-touch attribution (MTA) were in the digital space, as a result of advertising spend transitioning away from...
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better understand...
Sharing our Secrets: Part 2 New Customer Recruitment Rent? Swap? or Hitch a Ride?
In part 1 of this series, I identified personalised mailings as ‘Top of the chart’ for New Customer Recruitment. In...
How retailers triumph over the looming third-party cookie apocalypse
The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’...
Understanding D2C: What’s fuelling the move?
The direct-to-consumer (D2C) market has skyrocketed, experiencing double-digit growth to the point where it is projected to grow 19.2 pe...
How to build trust in your content for sustainable business growth
Our recent research collected by the team at React & Share showcases the search habits of consumers online in 2020/21....