Five steps to building a fractional attribution model
Measuring channel performance can be tricky. In the digital age, there are multiple touchpoints involved in making a sale, and...
Database Marketing/Mining & Analytics
Six essential things you need to do to grow and retain your email database
eMail marketing is an essential tool for eCommerce businesses. Despite some saying it is outdated, it’s a channel that could...
What is customer journey analytics?
Customer journey analytics is the science of analysing customer behaviour data across multiple touchpoints, and over time, to measure the...
Are you profitably reactivating your dormant customers?
Every marketer knows intuitively how incredibly valuable their customer base is, but you need to be able to accurately quantify...
Some channels yield really, really lousy customers
Think about it this way. A football team drafts players, and those players are not great players, so the football...
Moving beyond the cookie to keep retail customers connected
With third-party cookies being phased out completely by the end of 2021, now is the time for multi-channel retailers to...
Value from customer data? 5 vetting questions all investors should be asking
In today’s age of Big Data analytics, customer data management has become an integral part of any company’s marketing efforts,...
Why you must see Kevin Hillstrom
Attendees at June’s DCA Annual Summit are in for a treat when you spend an afternoon with Kevin Hillstrom at...
Why identity resolution matters to every marketer
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...
Why identity resolution matters to every marketer
Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...