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Database Marketing/Mining & Analytics

In today’s age of Big Data analytics, customer data management has become an integral part of any company’s marketing efforts,...

Attendees at June’s DCA Annual Summit are in for a treat when you spend an afternoon with Kevin Hillstrom at...

Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...

Marketing in all its forms must work wherever consumers are – and that is everywhere. Identity resolution is at the...

As more organisations embrace advanced analytics, we are starting to see very successful implementations emerging, on both small and large...

Despite the growing role of big data analytics within retail, over three quarters (76 per cent) of data experts admit...

If you have been in this business long enough, you’ve experienced someone from Customer Service coming to you with some...

Search engine marketing has become increasingly essential for those looking to steal a march on the competition and get their...

Many online retailers spend millions to ensure high visibility on Google, in order to attract as many visitors as possible...