When time passes by something that used to be important
Did you see that viewership of The Oscars absolutely plummeted? In 2015 there were 43.7 million viewers. In 2019 there...
Digital Marketing
Why email marketing is thriving, not dying
We have all heard the phrase ‘email marketing is dead’, and at 50 years old we could all be guilty...
How retailers triumph over the looming third-party cookie apocalypse
The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’...
Top budgeting tips for 2021
Attention: Company Owners, Founders, MDs & Marketers. These are the budgeting tips that you NEED to read as you start...
How can I help you?
Chloë Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Thank you,...
3 tips for a COVID-proof Google Ads strategy this Black Friday
With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday...
Christmas is Coming!
A moment of reflection Covid-19 caught us all off guard and it is easy to get swept up in day...
Identifying the best digital strategy for Germany
When approaching a new market, companies invest in analysing market opportunities to define the most effective strategy. With increasing digitalisation...
Consumers actively sign-up for personalisation
According to the latest survey from Periscope® By McKinsey, consumers both value and respond to personalisation—when it’s done right. But...
Searchmetrics Google Shopping study reveals “Fake” competition for ads
Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 per cent...
