Breakthrough Creative: Storytelling
I’ve spent the last 35 years of my life doing one thing - thinking of creative ways for brands to...
Digital Marketing
Why incrementality testing is essential for multi-channel retailers
When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building...
Offering premium products with precise personalisation
SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...
Agility and flexibility – the key to forecasting for AW21
As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to...
When time passes by something that used to be important
Did you see that viewership of The Oscars absolutely plummeted? In 2015 there were 43.7 million viewers. In 2019 there...
Why email marketing is thriving, not dying
We have all heard the phrase ‘email marketing is dead’, and at 50 years old we could all be guilty...
How retailers triumph over the looming third-party cookie apocalypse
The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’...
Top budgeting tips for 2021
Attention: Company Owners, Founders, MDs & Marketers. These are the budgeting tips that you NEED to read as you start...
How can I help you?
Chloë Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Thank you,...
3 tips for a COVID-proof Google Ads strategy this Black Friday
With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday...