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Chloë Thomas is the Author of Amazon Bestseller “eCommerce Marketing”, and host of the award-winning eCommerce MasterPlan Podcast. Thank you,...
Digital Marketing
3 tips for a COVID-proof Google Ads strategy this Black Friday
With the UK officially in recession and uncertainty around the future of COVID-19 regulations, retailers are unsure what Black Friday...
Christmas is Coming!
A moment of reflection Covid-19 caught us all off guard and it is easy to get swept up in day...
Identifying the best digital strategy for Germany
When approaching a new market, companies invest in analysing market opportunities to define the most effective strategy. With increasing digitalisation...
Consumers actively sign-up for personalisation
According to the latest survey from Periscope® By McKinsey, consumers both value and respond to personalisation—when it’s done right. But...
Searchmetrics Google Shopping study reveals “Fake” competition for ads
Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 per cent...
UK’s biggest brands using underhand tricks to fool consumer
As the dust settles on Christmas and January sales - some of the busiest shopping days of the year -...
Online Ads are killing traditional media: here’s how retailers can avoid dying with it
Historically, the Internet’s ability to rapidly disseminate news has made newspapers and magazines obsolete, with the demise of print ads...
Can we start marketing to ‘people’, not selling to ‘consumers’?
Many of us find the ‘consumer’ label offensive and dehumanising, and it has done little to nuance the way we...
Getting social with video
With social media becoming a hub for video and the engagement levels of younger generations going through the roof, it...
