Breakthrough Creative: Storytelling
I’ve spent the last 35 years of my life doing one thing - thinking of creative ways for brands to...
Direct Marketing
Why incrementality testing is essential for multi-channel retailers
When it comes to multi-channel advertising, understanding the role each channel plays in driving a conversion is imperative for building...
Insert marketing programme supports brands as experts predict record growth for UK economy
Experts are predicting that the UK economy will grow at its fastest rate on record. This is just what we...
Agility and flexibility – the key to forecasting for AW21
As multi-channel retailers face a second unpredictable Autumn/Winter season, with uncertainty around when (and if) shopping habits might return to...
Effective acquisition channels for multi-channel retailers in 2021
In our latest Retail Leaders Forum, we asked multi-channel retailers to share their customer acquisition highlights from what has been...
When time passes by something that used to be important
Did you see that viewership of The Oscars absolutely plummeted? In 2015 there were 43.7 million viewers. In 2019 there...
The renaissance of printed mail
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal...
Start With Lousy Customers, End With Lousy Customers
Kevin Hillstrom has spent most of 2021 telling you about his analysis of Welcome Programs and customer development, meant to...
Sharing our Secrets: Part 2 New Customer Recruitment Rent? Swap? or Hitch a Ride?
In part 1 of this series, I identified personalised mailings as ‘Top of the chart’ for New Customer Recruitment. In...
The scandalous truth about national press inserts
It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so...