The scandalous truth about national press inserts
It normally takes a lot to get me riled, but I am infuriated by the high-handed arrogance shown by so...
Direct Marketing
Ding Dong…social media calling
A new European-wide survey of the direct selling industry, which includes some of the UK’s best-known and most-loved brands (Avon,...
What about all those old names?
Since Datamann is a service bureau, building marketing databases for clients, I thought it was about time I provided a...
Why a more direct (mail) approach is the key to unlocking the millennial
By 2019 it’s predicted that the millennial population will hit the 17 million mark 1. The demographic, also known as...
Study reveals impact of mail on brands
The physical nature of mail has the ability to drive stronger emotional associations with a brand, making customers feel valued...
Consumers prefer mail & email
According to research conducted by Royal Mail - consumers urge brands to use both mail and email to communicate with...
One in five businesses don’t know if their website is optimised for mobile use
A report by Catalogues 4 Business has found 34 per cent of UK businesses haven't developed their website to work...
By subscription only
Direct marketing and subscriptions go together hand in hand. Starting with books, music and wine clubs today's ecommerce by subscription...
The catalogue is king
Catalogues are still the way to drive sales, with examples from 1stMX and DC Iron
The good, not so good and the huh
A few examples of marketing pieces that landed on my desk these past few days, from the good, to the...
