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Personalisation

Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed...

1. The intersection of physical and m-commerce Last year, 39 per cent of Black Friday purchases were made on smartphones. 88...

Customer experience can be make or break for retailers. In fact, recent research shows that flawed customer experiences could be...

First Move Direct Marketing has just produced a 5,000 A5 catalogue mailing, however, this was no ordinary catalogue mailing. The...

The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44 per cent...

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with...

As the dust settles on Christmas and January sales - some of the busiest shopping days of the year -...

‘People who bought this, also liked…’ is a phrase that annoys me to no end, for two reasons. Firstly, I...

Calendar Club UK has reported a conversion rate increase of 8 per cent during its peak trading period following the...

Despite the growing uptake of targeted and personalised marketing, half of UK consumers believe the marketing they receive is irrelevant...