5 ways to influence customer behaviour
The ideal skill for businesses is the ability to influence customer behaviour and secure customer retention and loyalty. But how...
Personalisation
Ultimate Guide to Scalable eCommerce – Part 5
WHERE TO INVEST A CASE STUDY Once you have the knowledge of your top worst performers, now it’s important to...
Offering premium products with precise personalisation
SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...
Offering premium products with precise personalisation
SportPursuit is focused on using email to find new customers and communicate personally with its existing customers. “Our big thing...
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better understand...
How retailers triumph over the looming third-party cookie apocalypse
The decision by Google and the other major browser operators to axe third-party cookies threatens the effectiveness of many retailers’...
Brands can’t afford to enter 2021 without personalised customer experiences
From small, impulse buys to large scale purchases, consumers often choose products they’re familiar with. They know the product works,...
Personalised customer experiences: why they are more important than ever before
Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed...
Simple, Mobile & Personal: Six predictions for retail in 2020
1. The intersection of physical and m-commerce Last year, 39 per cent of Black Friday purchases were made on smartphones. 88...
Finding the Profit in Personalisation
Customer experience can be make or break for retailers. In fact, recent research shows that flawed customer experiences could be...