Brands can’t afford to enter 2021 without personalised customer experiences
From small, impulse buys to large scale purchases, consumers often choose products they’re familiar with. They know the product works,...
Personalisation
Personalised customer experiences: why they are more important than ever before
Digital transformation has been on the business priority list for a number of years, but the current pandemic has pushed...
Simple, Mobile & Personal: Six predictions for retail in 2020
1. The intersection of physical and m-commerce Last year, 39 per cent of Black Friday purchases were made on smartphones. 88...
Finding the Profit in Personalisation
Customer experience can be make or break for retailers. In fact, recent research shows that flawed customer experiences could be...
Dynamic personalisation delivers a 16 page catalogue mailing using 6,421 different products and personalised messaging at its core
First Move Direct Marketing has just produced a 5,000 A5 catalogue mailing, however, this was no ordinary catalogue mailing. The...
Shoppers 44 per cent more likely to purchase from Woodhouse Clothing
The introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44 per cent...
Most UK shoppers will swap personal information for improved online experience
Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with...
UK’s biggest brands using underhand tricks to fool consumer
As the dust settles on Christmas and January sales - some of the busiest shopping days of the year -...
Getting personal
‘People who bought this, also liked…’ is a phrase that annoys me to no end, for two reasons. Firstly, I...
Personalisation boosts conversions for Calendar Club
Calendar Club UK has reported a conversion rate increase of 8 per cent during its peak trading period following the...
