What goes around comes around
Over years I’ve discovered that timing and environment are significant factors affecting the emergence and success of innovations or ideas....
CUSTOMER RECRUITMENT MEDIA
EY warns that the “Golden Age” of unlimited access to customer data by businesses could end in 2018
49 per cent of customers admit they will be less willing to share personal information with companies online in the...
In the future, inserts will rule the world
I have this theory that, after the global apocalypse, all that will remain are cockroaches and inserts (whirling around impactfully...
Knowledge is power
Seven steps to making your data work harder
Spinning straw into gold
Demystifying database marketing
Three ways to increase revenue from your list rental data
List rental sales are not a mail order catalogue’s primary function. However if managed correctly, they can contribute a significant...
Life after suppression
Data suppression doesn’t need to signal the end of a relationship with your customers.
Gold rush
The principles of online prospecting
Ignore data wastage at your peril
Dismissing the impact of wasted data can hit the bottom line
Driven by data
Data basics that can increase the effectiveness of your marketing spend
