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CUSTOMER RECRUITMENT MEDIA

I'm sitting in on the Monday Morning Executive Meeting, on Cyber Monday. Can I tell you a secret? I detest...

Consultants (pre-COVID) get to see a lot of corporate offices. The legendary Don Libey always said that you could judge...

Over years I’ve discovered that timing and environment are significant factors affecting the emergence and success of innovations or ideas....

49 per cent of customers admit they will be less willing to share personal information with companies online in the...

I have this theory that, after the global apocalypse, all that will remain are cockroaches and inserts (whirling around impactfully...

Seven steps to making your data work harder

Demystifying database marketing

List rental sales are not a mail order catalogue’s primary function. However if managed correctly, they can contribute a significant...

Data suppression doesn’t need to signal the end of a relationship with your customers.

The principles of online prospecting