98 per cent of UK consumers cancel product subscription services within the first year
While the UK subscription economy appears in many ways to be booming, research from Emarsys today reveals that only one...
Recruitment & Retention
Two-thirds of UK consumers return to brands who treat them as an individual
New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined...
Q2 online sales data signals permanent shift to online shopping
The pandemic has cemented the shift to online shopping, with Q2 2021 online sales up +64 per cent compared to...
Bad interactions and unethical practices impacting brand loyalty
60 per cent of UK consumers admit bad interactions impact their loyalty to a brand and often result in them...
Abel & Cole launches new app to boost customer retention
Organic grocery business Abel & Cole has launched a new consumer app to enhance its overall customer experience. Following a...
The Digital Divide: discord between marketer actions and consumer behaviours
The evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer...
The Rocket Marketing Group rejoins DCA
Rocket has been busy building new digital products and growing in to new market areas since they were last members...
Many UK brands and retailers unable to convert one-time buyers into customers
Original research from dotdigital in its Hitting the Mark report, which benchmarks the digital marketing tactics adopted by 100 global...
No love lost – 80 per cent of UK brands not rewarding customer loyalty
UK brands and retailers are failing to covert one-time buyers, some pushed online for the first time during lockdown, into...
Clarins turns to real-time marketing solution
Skincare and makeup brand, Clarins, has driven online performance and grown email revenue with a solution from Wunderkind (formerly BounceX)....