Many UK brands and retailers unable to convert one-time buyers into customers
Original research from dotdigital in its Hitting the Mark report, which benchmarks the digital marketing tactics adopted by 100 global...
Recruitment & Retention
No love lost – 80 per cent of UK brands not rewarding customer loyalty
UK brands and retailers are failing to covert one-time buyers, some pushed online for the first time during lockdown, into...
Clarins turns to real-time marketing solution
Skincare and makeup brand, Clarins, has driven online performance and grown email revenue with a solution from Wunderkind (formerly BounceX)....
Free food delivery for Prime customers
Amazon is offering Prime members in London and the South East free home deliveries of food orders over £40 in...
Sosandar achieves peak sales increase
Online fashion retailer Sosandar has reported a 136 per cent uplift in its revenues for the quarter to December 31st,...
Royal Mail incentives for peak promotions
Royal Mail is offering special incentives to encourage marketers to mail 50,000+ incremental items for two separate sales-generating periods. Those...
La Redoute implements Visual IQ
The UK team at La Redoute is deploying attribution technology from Data IQ in order to better understand results from...
Proximity lands Specsavers CRM account
Proximity London has been appointed by Specsavers to work on its CRM activity, work which had previously been handled exclusively...
Superdrug loyalty scheme flourishes
Superdrug has generated a 40 per cent increase in the number of customers enrolling in its loyalty card programme over...
Ocado uses Buyapowa for customer-get-customer acquisition
Buyapowa is working with Ocado to extend its ‘Invite-a-Friend’ marketing programme. By integrating the Buyapowa technology into its website, Ocado...
